Why Should You Take Advantage of Video Marketing?

In the past few years, videos have revolutionized the way brands are perceived by consumers. Most social media, entertainment and art news platforms are now boosting content that involves some form of a video. Earlier, advertisements were considered a hindrance, an unwanted break from whatever it is that a person was watching. But because of the increased popularity of video marketing, these advertisements have become part of the entertainment as well. If you can create an impactful video that represents your brand while providing the right information, then your business will surely end up becoming a consumer favorite. This can easily be done by hiring one of the production houses in Dubai that will bring your vision to life. The following are some other benefits of video marketing.

Videos Are Impactful

There is no doubt that blog posts and emails are effective marketing tools, but nothing compares to the impact a video can make. Videos can be inspiring, they can be emotional, they can send a message even without using any words in a very short period of time. If you can find the right way of telling the world how your brand can add value to their lives, then get ready to receive love and support from people around the world.

Videos Are Convenient

After a long day at work, when given an option to sit through a blog that requires a 10 min reading time or to watch a 2-minute explanatory video, most people would choose the latter. Videos can be watched on the go; they can be heard even if one doesn’t have time to see it and they are easy to follow. Videos are the most convenient way of consuming information making them the easiest way of reaching thousands of people.

Video Adds Value to Email Marketing Campaigns

People are more likely to open emails if the subject line has the word video in it. Moreover, videos also make them less likely to unsubscribe. Similarly, whether it is a blog post or the landing page of your website, videos are going to make people stay longer and explore your brand. It is not surprising that even high-end luxury brands and several business giants are actively investing in video marketing.

Videos Increase Social Share

Today people are constantly sharing their views about the things they like (or dislike) with their loved ones, their colleagues, and their Instagram followers. Statistics show that 92% of mobile phone users share videos. It is evident that most people consume video content and people will only share what they’ve tested and liked themselves. So, the great thing about videos is that views beget more views and likes to beget more likes. You do not have to do much to promote a good video, your customers and/or followers will do it for you.

Video Builds Credibility

Most people do not know the people that work behind the scenes. With most blog posts and other written content, trust-building becomes a little difficult. But with video content, people can give a face to the opinions being expressed. Moreover, if it is their favorite celebrity or influencer, they are likely to trust the brand even more easily. With videos, people aren’t just staring at the screen. They genuinely start feeling that they are interacting with a person and hence, brand credibility is strengthened.

Conclusion

Heading a business or a marketing campaign is a difficult job but making the decision of whether you should be investing in video marketing should not be. Moreover, to make your task even easier, you can hire a professional production house that can assist you in creating impactful videos without compromising on their effectiveness. So, start today, and watch your brand grow.